Campground Marketing

In today’s digital age, reviews and social interactions shape guest decisions long before they arrive. Your RV park online reputation can be the difference between a full campground and an empty one (if you don’t use any tips to improve it). A single unanswered review or an outdated website can dete

Melisa Chang

January 31, 2019

10 min read

A young family pulls into your campground on a Friday evening. The kids are excited, asking about the playground. The parents look for a strong Wi-Fi to upload a few work emails before relaxing by the fire. They’re hoping for more than just a gravel pad, they want an experience worth sharing. In thi

Ravi Parikh

January 3, 2019

6 min read

Online reviews significantly influence the success of your RV park reservations. Almost every camper reads reviews—in fact, one marketing study found 96% of customers read online reviews for local businesses before they visit. Positive reviews build credibility (most people trust them more than adve

Andrea Pinto

November 30, 2018

11 min read

Fall is in the air at campgrounds and RV parks around the country. Before we head out of the office for turkey and fixings, we’ve rounded up the best tips for busy campground and RV park managers to make the most of the season for their campers. Here is a list of 5 ways to keep your campers happy du

Ravi Parikh

November 16, 2018

3 min read

RV travel continues to attract older adults who value affordability, flexibility, and access to nature, all without sacrificing the comforts of home. More than 12 million households in the U.S. include someone over the age of 55 who camps regularly. Many of these individuals are embracing longer jou

Melisa Chang

March 9, 2018

6 min read

For LGBTQ+ travelers, the decision to book a site often depends on one simple but powerful factor: inclusivity. Guests want to know they can relax, be themselves, and enjoy the outdoors without fear of judgment or discrimination. Creating a gay-friendly campground doesn’t mean redesigning your prope

Ravi Parikh

March 1, 2018

7 min read

The world of outdoor hospitality is rapidly evolving. Today’s campers, especially adventure-seekers, expect far more than just a scenic location or a place to park their RV. They want seamless mobile booking, personalized communication, flexible amenities, and activities that elevate their travel ex

Andrea Pinto

August 5, 2016

10 min read

Millennials have transformed the way we think about travel. By 2025, this generation is diverse, tech-savvy, and selective about where they go, what they do, and how they experience RV trips. Their preferences are shaped by lifestyle, digital trends, sustainability concerns, wellness priorities, and

Ravi Parikh

July 26, 2016

6 min read

Websites like RVParkReviews.com and Yelp –where your customers go to leave bad RV park reviews– are either the best thing or worst thing that happened to mom and pop campground businesses since the invention of the ‘net. Between these two sites, plus RoverPass and many more, thousands of RVers have

Ravi Parikh

July 8, 2016

9 min read

Creating memorable experiences for your guests is more critical than ever in today’s competitive RV park industry. One standout way to elevate the guest experience at your campground is by hosting a well-orchestrated movie night. It’s an opportunity to combine entertainment, community, and comfort,

Melisa Chang

May 21, 2016

6 min read

North Carolina has become one of the most compelling RV destinations in the United States. Between its Atlantic coastline, the Blue Ridge Mountains, and rolling Piedmont landscapes, the state offers RV travelers a unique mix of natural beauty, cultural immersion, and accessible amenities. For owners

Andrea Pinto

March 8, 2016

16 min read