RoverPass Privacy Policy
Last reviewed by the RoverPass team. Read the RoverPass Privacy Policy: what information we collect, how we use it, your rights, and how we keep your data secure.
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Last Modified: September 2026
RoverPass, Inc. ("RoverPass," "we," "us," or "our") is committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have.
This Policy applies to all users of the RoverPass Services, including:
- Campgrounds and RV park owners/operators using RoverPass to manage reservations, payments, websites, and property operations
- Campers and guests using RoverPass to search for, book, and manage stays
- Visitors browsing any RoverPass website or interacting with us online or offline
By using the RoverPass Services, you acknowledge that you have read and understood this Privacy Policy.
SUMMARY OF KEY POINTS
What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use.
Do we process any sensitive personal information? Some of the information may be considered "special" or "sensitive" in certain jurisdictions, for example your racial or ethnic origins, sexual orientation, and religious beliefs. We do not process sensitive personal information.
Do we collect any information from third parties? We do not collect any information from third parties.
How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.
We process your information only when we have a valid legal reason to do so.
In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties.
What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information.
How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.
Our Platform may contain links to other websites not owned or controlled by RoverPass. We are not responsible for the privacy practices of these other sites. We encourage you to read the privacy policies of every website you visit.
1. WHAT INFORMATION DO WE COLLECT?
This Privacy Policy applies to all online and offline interactions with RoverPass, including:
- The RoverPass website
- The RoverPass marketplace and booking platform
- The Campground Owner Portal
- Integrated products such as Smart Metering, E-Signature/AutoWaivers, Ticketing, and SMS features
- Communication through email, phone, SMS, or in-person at events
It also applies to personal information collected from:
- Campers
- Campground owners and staff
- Business partners and vendors
- Website visitors
If you do not agree with any part of this Policy, please discontinue use of our Services.
2. DEFINITIONS
To make this Policy easier to understand, here are key definitions:
"Personal Information" Information that identifies or relates to an identifiable individual.
"Sensitive Personal Information" Certain categories protected under state laws, such as precise geolocation, account access credentials, or financial data.
"Campgrounds" Campground or RV park owners/operators using RoverPass to manage reservations or operations.
"Campers" Individuals using RoverPass to search, reserve, or manage campground bookings.
"Service Providers" Third parties processing information on our behalf (e.g., Stripe).
"Business Partners" OTAs, integration partners, affiliates, and promotional partners.
3. PERSONAL INFORMATION WE COLLECT
We collect and process Personal Information depending on how you use our Services.
3.1 Information Provided Voluntarily
You may provide Personal Information when you:
- Create an account
- Make or manage a reservation
- List or manage a campground property
- Communicate with RoverPass or another user
- Participate in surveys, promotions, or marketing programs
- Connect a social login account (e.g., Facebook)
This may include:
- Name, email address, phone number
- Account login credentials
- Reservation and payment details
- Property details (for campgrounds)
- Communications, support requests, or feedback
- Business tax or billing information (for campgrounds)
3.2 Information Collected Automatically
When you interact with our Services, we automatically collect:
- Device type, IP address, browser type
- Operating system
- Usage data such as pages viewed, clicks, searches, and time spent
- Location information (approximate or precise, depending on settings)
- Log files and diagnostic data
- Cookie identifiers and tracking data
This information helps us secure, maintain, and improve the Services.
Google API: our use of information received from Google APIs adheres to the Google API Services User Data Policy, including the Limited Use requirements.
3.3 Information from Third Parties
We do not collect personal information from third parties.
If you choose to register or log in with a social media account, we receive certain profile information from that provider because you asked us to connect it. Section 7 describes what we receive and how we use it. Payment data is handled and stored by Stripe, our payment processor.
3.4 Sensitive Personal Information
We do not process sensitive personal information. Some information is treated as "special" or "sensitive" in certain jurisdictions, for example racial or ethnic origins, sexual orientation, and religious beliefs. We do not collect or process it, so there is no "Right to Limit Use" for us to offer under the CPRA.
We do collect location data, which may be precise or imprecise depending on your device and its settings, in order to provide the Services you request. You can opt out by refusing access to that information or by turning off location on your device, though some parts of the Services may then not work.
4. HOW WE USE PERSONAL INFORMATION
We use Personal Information to:
- Provide, improve, and operate the RoverPass Services
- Process reservations and payments
- Display campground availability
- Communicate with you about reservations, updates, or platform features
- Provide customer support
- Send promotional communications (which you may opt out of)
- Secure our platform and prevent fraud
- Analyze usage to improve features
- Comply with legal obligations
Your Personal Information may be used in profiling and automated processes that could produce legal or similarly significant effects for you. You can opt out of profiling, of the sale of your Personal Information, and of targeted advertising at any time, see Section 11.
5. COOKIES AND TRACKING TECHNOLOGIES
We use tracking technologies, including cookies, pixels, and web beacons, to:
- Keep the website functioning
- Remember your preferences
- Analyze performance and usage
- Improve the platform
- Deliver relevant content or promotions
You may adjust cookie settings through your browser, though doing so may affect functionality. For full details, please see our separate Cookie Policy.
6. HOW WE SHARE PERSONAL INFORMATION
We may share Personal Information with:
A. Service Providers
We share personal information with third-party vendors, service providers, contractors, and agents who perform services for us or on our behalf and need access to do that work. We have contracts in place with them designed to safeguard your personal information: they cannot do anything with it unless we have instructed them to, they will not share it with any organization apart from us, and they commit to protect it and to retain it only for the period we instruct.
The third parties we share personal information with are:
- Advertising, direct marketing, and lead generation: Bing Ads, Google AdSense, and Zoho CRM
- Affiliate marketing programs: Awin
- AI service providers: OpenAI, Google Cloud AI, and Anthropic
- Allow users to connect to their third-party accounts: Google account
- Cloud computing services: Amazon Web Services (AWS)
- Communicate and chat with users: Mandrill and Twilio
- Content optimization: Google Fonts and Google Site Search
- Functionality and infrastructure optimization: Termly.io, Amazon Web Services, and DigitalOcean
- Invoice and billing: Stripe
- Retargeting platforms: Facebook Remarketing, Google Ads Remarketing, and LinkedIn Website Retargeting
- Social media sharing and advertising: Facebook advertising and Instagram advertising
- Web and mobile analytics: Google Analytics and Google Tag Manager
- Website hosting: Webflow
- Website testing: Cloudflare
B. Business Partners
Such as OTA channels, integration partners, or promotional partners.
C. Campgrounds (if you are a Camper)
We share necessary reservation details with the campground you book.
D. Campers (if you are a Campground)
Information you publish, such as property descriptions, amenities, and pricing, is visible to users.
E. Compliance and Legal Obligations
We may disclose information to government authorities or when required by law.
F. Corporate Transactions
Personal Information may be transferred in a merger, acquisition, or similar event.
G. Categories of Third Parties We Share With
In the preceding twelve (12) months we have disclosed or shared personal information with third parties in the following categories:
- Advertising, direct marketing, and lead generation: Bing Ads, Google AdSense, and Zoho CRM
- Affiliate marketing programs: Awin
- AI service providers: OpenAI, Google Cloud AI, and Anthropic
- Retargeting platforms: Facebook Remarketing, Google Ads Remarketing, and LinkedIn Website Retargeting
- Social media sharing and advertising: Facebook advertising and Instagram advertising
- Web and mobile analytics: Google Analytics and Google Tag Manager
We collect and share this information through targeting and marketing cookies, social media cookies, and beacons, pixels, and tags. We may also use your personal information for our own business purposes, such as internal research for technological development and demonstration.
7. SOCIAL MEDIA LOGINS
If you choose to register or log in using a social media account:
- The social platform may provide us with profile information
- This may include your name, email, profile photo, friend lists, or other public data
- We use this only to enable login and verify identity
We do not control how social media platforms handle your data, please review their privacy policies.
8. INTERNATIONAL DATA TRANSFERS
RoverPass is based in the United States, and your Personal Information may be transferred to and processed there and in other countries where our service providers operate, including the European Union (our channel-distribution provider hosts data in the Netherlands) and the United Kingdom.
Before disclosing personal information overseas we take reasonable steps to ensure the recipient handles it consistently with the Australian Privacy Principles, including through contractual data-protection terms, and we remain accountable for those disclosures under the Privacy Act. Where other law requires it, we also use recognized transfer mechanisms such as the European Commission's Standard Contractual Clauses (SCCs) or the UK International Data Transfer Agreement.
9. DATA RETENTION
We retain Personal Information only as long as necessary to:
- Provide the Services
- Fulfill the purposes outlined in this Policy
- Comply with legal and accounting obligations
No purpose in this Policy requires us to keep your Personal Information for longer than the period in which you have an account with us, unless a longer retention period is required or permitted by law, such as tax, accounting, or other legal requirements.
When we have no ongoing legitimate business need to process your Personal Information, we delete or anonymize it. Where that is not possible, for example because it sits in a backup archive, we store it securely and isolate it from any further processing until deletion is possible.
10. INFORMATION FOR MINORS
RoverPass does not knowingly collect or market to individuals under 18. If we discover such data, we will delete it promptly.
11. YOUR PRIVACY RIGHTS
Depending on your location, you may have the right to:
- Request access to the personal information we hold
- Request correction of inaccurate information
- Request deletion of your data
- Request details about how your data is used
- Obtain a copy of the personal information you previously shared with us
- Opt out of certain uses (marketing, tracking)
- Withdraw consent (where applicable)
- Appeal decisions made regarding your request
If you are in Australia, your rights under the Privacy Act 1988 (Cth) and the Australian Privacy Principles are set out in Section 11A below.
11.1 How to Exercise Your Rights
To submit a privacy request, you can:
- Fill out our data subject access request form
- Email [email protected]
- Use our support form
We honor the Global Privacy Control (GPC) opt-out signal when it is enabled in your browser, and you can opt out of targeting and analytics cookies in your cookie preference settings.
When we receive your request we need to verify that you are the person the information belongs to. We use the personal information in your request only to verify your identity or your authority to make the request. If you submit through an authorized agent, we may need further information as well as written, signed permission from you.
11A. NOTICE TO AUSTRALIAN RESIDENTS
We collect and process your personal information under the obligations and conditions set by Australia's Privacy Act 1988 (Cth) (the Privacy Act) and the Australian Privacy Principles (APPs).
Notice requirements: This Policy satisfies the notice requirements of the Privacy Act, in particular what personal information we collect from you, from which sources, for which purposes, and the other recipients of your personal information.
If you do not wish to provide the personal information we need for its applicable purpose, it may affect our ability to provide our services, in particular to:
- Offer you the products or services that you want
- Respond to or help with your requests
- Manage your account with us
- Confirm your identity and protect your account
Direct marketing (APP 7): RoverPass does not use the personal information of Australian residents for direct marketing. Electronic messages you receive relating to a reservation are transactional and are sent on behalf of the campground. If this changes, we will only use your information for direct marketing where you would reasonably expect it or have consented, will include a simple opt-out in every message, and will tell you the source of your information on request.
Overseas disclosure (APP 8): We disclose personal information to recipients outside Australia, including in the United States (hosting, payment, and email providers) and the European Union and United Kingdom (our channel-distribution provider, which hosts data in the Netherlands). Before disclosing, we take reasonable steps to ensure these recipients handle your personal information consistently with the APPs, including through contractual data-protection terms, and we remain accountable for those disclosures under the Privacy Act.
Access and correction: At any time you have the right to request access to or correction of your personal information by contacting us using the details in Section 17.
Complaints: Contact us at [email protected]. If you are not satisfied with our response, you may lodge a privacy complaint with the Office of the Australian Information Commissioner (OAIC).
12. DO NOT TRACK CONTROLS
Your browser may offer "Do Not Track" signals. Because no common industry standard exists for recognizing or honoring them, we do not currently respond to these signals.
We do recognize and honor the Global Privacy Control (GPC) as an opt-out preference signal for the sale or sharing of personal information, where required by applicable law.
13. DATA SECURITY
We take reasonable steps to protect your information, including:
- Encryption
- Access controls
- Monitoring and auditing
- Secure hosting
- Employee training
- Firewalls and threat detection
While we strive to protect your data, no system is 100 percent secure.
If a breach occurs, we will notify affected users and relevant authorities as required by law.
14. PRODUCT-SPECIFIC DISCLOSURES
14.1 SMS Communications
If you opt into SMS:
- We collect your phone number and consent
- We use SMS only for operational purposes (reservation updates, account information)
- You can opt out any time by replying STOP
- We do not sell or share SMS consent data for marketing
14.2 AutoWaiver
AutoWaiver collects waiver data solely to send, manage, and store waivers on behalf of campgrounds.
- Campgrounds own all waiver content
- RoverPass acts as a data processor
- We do not use waiver data for advertising or profiling
- Waivers are stored using industry-standard security practices
15. THIRD-PARTY LINKS
Our Services may include links to external sites. We do not control and are not responsible for their privacy practices.
16. CHANGES TO THIS PRIVACY POLICY
We may update this Policy as laws or our Services change. We will update the "Last Updated" date and may provide additional notice for material changes.
17. CONTACT INFORMATION
RoverPass, Inc. 2028 E Ben White Blvd #240-4852 Austin, TX 78702 United States
Email: [email protected]
Help Center: https://help.roverpass.com/portal/en/home
To review, update, or delete the personal information we hold about you, fill out our data subject access request form.