RoverPass Cookies Policy

Last Modified: April 2026

This Cookie Policy explains how RoverPass Inc ("Company," "we," "us," and "our") uses cookies and similar technologies to recognize you when you visit our website at https://software.roverpass.com ("Website"). It explains what these technologies are and why we use them, as well as your rights to control our use of them.

In some cases we may use cookies to collect personal information, or that becomes personal information if we combine it with other information.

Cookies are small data files that are placed on your computer or mobile device when you visit a website. Cookies are widely used by website owners in order to make their websites work, or to work more efficiently, as well as to provide reporting information.

Cookies set by the website owner (in this case, RoverPass Inc) are called "first-party cookies." Cookies set by parties other than the website owner are called "third-party cookies." Third-party cookies enable third-party features or functionality to be provided on or through the website (e.g., advertising, interactive content, and analytics). The parties that set these third-party cookies can recognize your computer both when it visits the website in question and also when it visits certain other websites.

We use first- and third-party cookies for several reasons. Some cookies are required for technical reasons in order for our Website to operate, and we refer to these as "essential" or "strictly necessary" cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Online Properties. Third parties serve cookies through our Website for advertising, analytics, and other purposes. This is described in more detail below.

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Preference Center. The Cookie Preference Center allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

The Cookie Preference Center can be found in the notification banner and on our Website. If you choose to reject cookies, you may still use our Website though your access to some functionality and areas of our Website may be restricted. You may also set or amend your web browser controls to accept or refuse cookies.

The specific types of first- and third-party cookies served through our Website and the purposes they perform are described in the table below (please note that the specific cookies served may vary depending on the specific Online Properties you visit):

These cookies are strictly necessary to provide you with services available through our Website and to use some of its features, such as access to secure areas.

__cf_bm

• Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
• Provider: .capterra.com
• Service: CloudFlare (privacy policy)
• Type: server_cookie
• Expires in: 30 minutes

zalb_6e4b8efee4

• Purpose: A session-based load balancer cookie set by Zoho's infrastructure. It ensures that all requests from a user session are consistently routed to the same backend server (sticky session). Expires when the browser session ends.
• Provider: crm.zoho.com
• Service: Zoho CRM (privacy policy)
• Type: server_cookie
• Expires in: Session

zalb_0d269e8747

• Purpose: A session-based load balancer cookie set by Zoho's infrastructure. Ensures that requests from a user's session are consistently routed to the same backend server. Expires when the browser session ends.
• Provider: pagesense-collect.zoho.com
• Service: Zoho PageSense (privacy policy)
• Type: server_cookie
• Expires in: Session

TERMLY_API_CACHE

• Purpose: Used to store visitor's consent result in order to improve performance of the consent banner.
• Provider: software.roverpass.com
• Service: Termly (privacy policy)
• Type: html_local_storage
• Expires in: 1 year

zalb_d6f7c40ce8

• Purpose: A session-based load balancer cookie set by Zoho's infrastructure. Ensures that requests from a user's session are consistently routed to the same backend server. Expires when the browser session ends.
• Provider: pagesense-hb-collect.zoho.com
• Service: Zoho PageSense (privacy policy)
• Type: server_cookie
• Expires in: Session

zalb_4322b5325e

• Purpose: A session-based load balancer cookie set by Zoho's infrastructure for the SalesIQ live chat widget. Ensures that requests from a user's session are consistently routed to the same backend server. Expires when the browser session ends.
• Provider: salesiq.zohopublic.com
• Service: Zoho SalesIQ (privacy policy)
• Type: server_cookie
• Expires in: Session

ri-*

• Purpose: Set by Zoho SalesIQ to store rendering information needed to display the live chat widget correctly during the session. Expires when the browser session ends.
• Provider: salesiq.zohopublic.com
• Service: Zoho SalesIQ (privacy policy)
• Type: server_cookie
• Expires in: Session

__cf_bm

• Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
• Provider: .softwareadvice.com
• Service: CloudFlare (privacy policy)
• Type: server_cookie
• Expires in: 30 minutes

__cf_bm

• Purpose: Cloudflare places the cookie on end-user devices that access customer sites protected by Bot Management or Bot Fight Mode.
• Provider: .getapp.com
• Service: CloudFlare (privacy policy)
• Type: server_cookie
• Expires in: 30 minutes

csrf_token

• Purpose: Protects against hacking and malicious actors.
• Provider: software.roverpass.com
• Service: Django (privacy policy)
• Type: http_cookie
• Expires in: 29 days

LS_CSRF_TOKEN

• Purpose: A security cookie that stores a Cross-Site Request Forgery (CSRF) token for the Zoho SalesIQ live chat widget. Prevents unauthorized requests from being submitted on behalf of the user. Expires when the browser session ends.
• Provider: salesiq.zohopublic.com
• Service: Zoho SalesIQ (privacy policy)
• Type: http_cookie
• Expires in: Session

These cookies are used to enhance the performance and functionality of our Website but are non-essential to their use. However, without these cookies, certain functionality (like videos) may become unavailable.

_cfuvid

• Purpose: This cookie is set by Cloudflare to enhance security and performance. It helps identify trusted web traffic and ensures a secure browsing experience for users.
• Provider: .software.roverpass.com
• Service: Cloudflare (privacy policy)
• Type: server_cookie
• Expires in: Session

MR

• Purpose: This cookie is used by Microsoft to reset or refresh the MUID cookie.
• Provider: .bat.bing.com
• Service: Microsoft (privacy policy)
• Type: server_cookie
• Expires in: 7 days

These cookies collect information that is used either in aggregate form to help us understand how our Website is being used or how effective our marketing campaigns are, or to help us customize our Website for you.

zfccn

• Purpose: Set by Zoho PageSense to track visitor behavior on the website during a session. Used to collect data for web analytics, heatmaps, session recordings, and conversion tracking. The cookie expires when the browser session ends.
• Provider: pagesense-collect.zoho.com
• Service: Zoho PageSense (privacy policy)
• Type: http_cookie
• Expires in: Session

s7

• Purpose: Gather data regarding site usage and user behavior on the website.
• Provider: software.roverpass.com
• Service: Adobe Analytics
• Type: http_cookie
• Expires in: 6 days

s7

• Purpose: Gather data regarding site usage and user behavior on the website.
• Provider: pagesense-collect.zoho.com
• Service: Adobe Analytics
• Type: pixel_tracker
• Expires in: Session

s7

• Purpose: Gather data regarding site usage and user behavior on the website.
• Provider: salesiq.zohopublic.com
• Service: Adobe Analytics
• Type: http_cookie
• Expires in: 29 days

s7

• Purpose: Gather data regarding site usage and user behavior on the website.
• Provider: .roverpass.com
• Service: Adobe Analytics
• Type: http_cookie
• Expires in: 29 minutes

ri-*

• Purpose: Set by Zoho PageSense to collect visitor interaction data for heatmap analysis. Tracks how visitors engage with page elements (clicks, scrolls, mouse movements) to generate visual heatmap reports. Expires when the browser session ends.
• Provider: pagesense-hb-collect.zoho.com
• Service: Zoho PageSense (privacy policy)
• Type: server_cookie
• Expires in: Session

ri-*

• Purpose: Stores the visitor's traffic source (e.g., direct, organic, referral) in session storage for the current browsing session. Used by Zoho PageSense to attribute visitor behavior to the correct acquisition channel. Expires when the browser session ends.
• Provider: software.roverpass.com
• Service: Zoho PageSense (privacy policy)
• Type: html_session_storage
• Expires in: Session

utm_medium

• Purpose: Stores the UTM medium parameter from the URL (e.g., "referral", "email", "cpc") to track which marketing channel brought the visitor to the website. Used for campaign attribution and traffic source analysis.
• Provider: software.roverpass.com
• Service: Google Analytics
• Type: http_cookie
• Expires in: 6 days

ri-*

• Purpose: Set by Zoho PageSense to collect visitor interaction data during the session. Tracks how visitors engage with page elements to support analytics and heatmap reporting. Expires when the browser session ends.
• Provider: pagesense-collect.zoho.com
• Service: Zoho PageSense (privacy policy)
• Type: server_cookie
• Expires in: Session

_ga

• Purpose: Records a particular ID used to come up with data about website usage by the user
• Provider: .roverpass.com
• Service: Google Analytics (privacy policy)
• Type: http_cookie
• Expires in: 1 year 1 month 4 days

MUID

• Purpose: Sets a unique user id for tracking how the user uses the site. Persistent cookie that is saved for 3 years.
• Provider: .bing.com
• Service: Bing Analytics (privacy policy)
• Type: http_cookie
• Expires in: 1 year 24 days

zfccn

• Purpose: Set by Zoho PageSense to track visitor behavior on the website during a session. Used to collect data for heatmap analysis and visitor behavior tracking. Expires when the browser session ends.
• Provider: pagesense-hb-collect.zoho.com
• Service: Zoho PageSense (privacy policy)
• Type: http_cookie
• Expires in: Session

ga#

• Purpose: Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions
• Provider: .roverpass.com
• Service: Google Analytics (privacy policy)
• Type: http_cookie
• Expires in: 1 year 1 month 4 days

s7

• Purpose: Gather data regarding site usage and user behavior on the website.
• Provider: crm.zoho.com
• Service: Adobe Analytics
• Type: http_cookie
• Expires in: Session

ri-*

• Purpose: Set by Zoho CRM to store rendering information during the session. Loaded via the zcga.js script which integrates Google Ads click tracking with Zoho CRM for lead attribution. Expires when the browser session ends.
• Provider: crm.zoho.com
• Service: Zoho CRM (privacy policy)
• Type: server_cookie
• Expires in: Session

These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

gclid

• Purpose: Stores the Google Click ID (GCLID), which is used to track which Google Ads campaigns and clicks led a visitor to the website. Enables conversion tracking and ad performance measurement.
• Provider: software.roverpass.com
• Service: Google Ads (privacy policy)
• Type: http_cookie
• Expires in: 29 days

_uetsid

• Purpose: Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.
• Provider: software.roverpass.com
• Service: Google Tag Manager (privacy policy)
• Type: html_local_storage
• Expires in: Persistent

_uetvid

• Purpose: Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
• Provider: .roverpass.com
• Service: Google Tag Manager (privacy policy)
• Type: http_cookie
• Expires in: 1 year 24 days

_uetsid_exp

• Purpose: Contains the expiry-date for the cookie with corresponding name.
• Provider: software.roverpass.com
• Service: Google Tag Manager (privacy policy)
• Type: html_local_storage
• Expires in: Persistent

ri-*

• Purpose: Set by Microsoft's Universal Event Tracking (UET) pixel to track visitor actions and measure ad campaign performance on Bing Ads. Used for conversion tracking and remarketing audiences.
• Provider: bat.bing.com
• Service: Microsoft Bing Ads (privacy policy)
• Type: server_cookie
• Expires in: Session

_uetvid_exp

• Purpose: Contains the expiry-date for the cookie with corresponding name.
• Provider: software.roverpass.com
• Service: Google Tag Manager (privacy policy)
• Type: html_local_storage
• Expires in: Persistent

_gcl_ls

• Provider: software.roverpass.com
• Service: https://policies.google.com/privacy
• Type: html_local_storage
• Expires in: Persistent

test_cookie

• Purpose: A session cookie used to check if the user's browser supports cookies.
• Provider: .doubleclick.net
• Service: DoubleClick (privacy policy)
• Type: server_cookie
• Expires in: 15 minutes

_uetvid

• Purpose: Used to track visitors on multiple websites, in order to present relevant advertisement based on the visitor's preferences.
• Provider: software.roverpass.com
• Service: Google Tag Manager (privacy policy)
• Type: html_local_storage
• Expires in: Persistent

_uetsid

• Purpose: Collects data on visitor behaviour from multiple websites, in order to present more relevant advertisement - This also allows the website to limit the number of times that they are shown the same advertisement.
• Provider: .roverpass.com
• Service: Google Tag Manager (privacy policy)
• Type: http_cookie
• Expires in: 23 hours 59 minutes

_gcl_au

• Purpose: Used by Google Ads for experimenting with advertisement efficiency across websites using their services.
• Provider: .roverpass.com
• Service: Google Ads (privacy policy)
• Type: http_cookie
• Expires in: 2 months 29 days

As the means by which you can refuse cookies through your web browser controls vary from browser to browser, you should visit your browser's help menu for more information. The following is information about how to manage cookies on the most popular browsers:

• Chrome
• Internet Explorer
• Firefox
• Safari
• Edge
• Opera

In addition, most advertising networks offer you a way to opt out of targeted advertising. If you would like to find out more information, please visit:

• Digital Advertising Alliance
• Digital Advertising Alliance of Canada
• European Interactive Digital Advertising Alliance

Cookies are not the only way to recognize or track visitors to a website. We may use other, similar technologies from time to time, like web beacons (sometimes called "tracking pixels" or "clear gifs"). These are tiny graphics files that contain a unique identifier that enables us to recognize when someone has visited our Website or opened an email including them. This allows us, for example, to monitor the traffic patterns of users from one page within a website to another, to deliver or communicate with cookies, to understand whether you have come to the website from an online advertisement displayed on a third-party website, to improve site performance, and to measure the success of email marketing campaigns. In many instances, these technologies are reliant on cookies to function properly, and so declining cookies will impair their functioning.

Websites may also use so-called "Flash Cookies" (also known as Local Shared Objects or "LSOs") to, among other things, collect and store information about your use of our services, fraud prevention, and for other site operations.

If you do not want Flash Cookies stored on your computer, you can adjust the settings of your Flash player to block Flash Cookies storage using the tools contained in the Website Storage Settings Panel. You can also control Flash Cookies by going to the Global Storage Settings Panel and following the instructions (which may include instructions that explain, for example, how to delete existing Flash Cookies (referred to "information" on the Macromedia site), how to prevent Flash LSOs from being placed on your computer without your being asked, and (for Flash Player 8 and later) how to block Flash Cookies that are not being delivered by the operator of the page you are on at the time).

Please note that setting the Flash Player to restrict or limit acceptance of Flash Cookies may reduce or impede the functionality of some Flash applications, including, potentially, Flash applications used in connection with our services or online content.

Third parties may serve cookies on your computer or mobile device to serve advertising through our Website. These companies may use information about your visits to this and other websites in order to provide relevant advertisements about goods and services that you may be interested in. They may also employ technology that is used to measure the effectiveness of advertisements. They can accomplish this by using cookies or web beacons to collect information about your visits to this and other sites in order to provide relevant advertisements about goods and services of potential interest to you. The information collected through this process does not enable us or them to identify your name, contact details, or other details that directly identify you unless you choose to provide these.

We may update this Cookie Policy from time to time in order to reflect, for example, changes to the cookies we use or for other operational, legal, or regulatory reasons. Please therefore revisit this Cookie Policy regularly to stay informed about our use of cookies and related technologies.

The date at the top of this Cookie Policy indicates when it was last updated.

If you have any questions about our use of cookies or other technologies, please email us at [email protected] or by post to:

RoverPass, Inc.

2028 E Ben White Blvd #240-4852

Austin, TX 78702

United States

Phone: (+1)737-252-5625