Step 01
Strategy & scope
We define goals, target markets, and budget, then send a custom proposal.
CampCite
A RoverPass Marketing AgencyPut your park in front of ready-to-book travellers
We build and manage Google and Meta campaigns that reach holidaymakers exactly when they're planning a trip, and send them straight to your booking engine, not a third-party listing.
or call/text +02 7251 5452 — learn more about RoverPass
+0%
average return target on managed ad spend
0h
campaign launch once creative is approved
0%
of clicks sent to your own booking engine
Trusted by caravan & holiday parks nationwide
What's included in managed PPC
Google Search Ads
Capture high-intent holidaymakers searching for parks like yours in your area.
Meta & social ads
Facebook and Instagram campaigns that build demand and retarget past visitors.
Landing pages
Conversion-focused pages that turn ad clicks into booked sites.
Bid & budget management
Ongoing optimisation so every dollar goes to the keywords and audiences that book.
Geo & seasonal targeting
Reach the right travellers in the right markets, dialled up for your busy season.
Conversion tracking
Full tracking from click to reservation, with reporting tied to real bookings.
Ads built to book, not just click
We test creative until it converts
We run multiple ad variants and let the data pick the winner. Because campaigns connect to your RoverPass booking engine, we optimise toward real reservations, not clicks.
- Google Search and Meta social campaigns
- A/B tested headlines, images, and offers
- Conversion-focused landing pages
- Optimised against real bookings from your reservation system
Marketing and bookings, one connected loop
Our marketing works best running on top of the RoverPass reservation system. The booking data closes the loop, so every campaign gets smarter.
1. Drive demand
SEO, ads, and email bring ready-to-book holidaymakers to your park.
2. Capture the booking
Your RoverPass reservation system turns that interest into a confirmed, commission-free booking.
3. Learn from the data
Real booking data flows back: which channels, campaigns, and dates actually convert.
4. Market smarter
We optimise toward what books and repeats, so results compound season over season.
Not your average marketing agency
We do one thing: grow caravan and holiday parks. That focus is the difference.
Caravan park specialists
We only run ads for caravan and holiday parks, so we know which keywords, audiences, and seasons actually convert.
Optimised for bookings
Campaigns connect to your booking engine, so we optimise for reservations and cost-per-booking, not just clicks.
We report on revenue
No vanity metrics. Every month you see spend, bookings, and return on ad spend in plain language.
How we run your campaigns
Step 02
Build & launch
We set up campaigns, creative, tracking, and landing pages, and go live fast.
Step 03
Optimise
We manage bids, budgets, and creative weekly to keep cost-per-booking falling.
Step 04
Report
Clear monthly reporting on spend, bookings, and return on ad spend.
Works even better together
Combine services for compounding results, or start with one.
SEO
Get found on Google without paying per click.
Email & Newsletters
Turn past guests into repeat bookings.
Strategy & Analysis
A growth plan built on your real numbers.
Get a custom PPC proposal
Tell us about your park, your markets, and your goals. We'll put together a campaign plan and a custom quote built around your budget, no obligation.
- Recommended channels and budget for your market
- Projected reach and cost-per-booking
- Custom pricing, no long-term lock-in
- [email protected]
- +02 7251 5452
PPC questions, answered
Turn ad clicks into booked sites
Campaigns built for caravan parks, managed by a team that knows the industry.
Call or text us to learn more about RoverPass: +02 7251 5452