Park Performance
Pine Ridge RV Resort · Last 12 months
Live
Bookings
0
12%
Revenue
$0K
9%
Direct Bookings
0%
6%
Bookings trend
This year
Last year
Jan
Mar
May
Jul
Sep
Nov
Channel mix
61%
DIRECT
Direct
61%
Organic
19%
Paid
12%
OTA
8%
Q3 Goal
Direct booking share
75%
61% of 70%
target reached — pacing
2 wks
ahead.
Recommended next step
Reallocate ad budget
Shift
15% of paid spend
to organic content — projected
+8% direct bookings
over the next quarter.
Apply strategy
+8% direct